Forum Family Business

The Family Business Forum is a course which comprises students of two study programs. Students in groups interview family entrepreneurs regarding their challenges in a world café setting. Finally, students present their findings orally and in a written reflection paper.


Forum Family Business 2019

Also in the summer semester 2019, we hosted the Family Business Forum. This year at the forth forum students of the masters Entrepreneurship & Touriss and International Business & Management had the opportunity to discuss with selected family business entrepreneurs in separate groups. The following family entrepreneurs participated in the forum: Claudia Berghofer (Adler Lacke), Andreas Duschl (Duschl Ingenieure), Elisabeth Hauser (Hotel Stanglwirt), Andreas Kapferer (Deloitte), Felicitas Kohler (Planlicht), Mario Morandell (Morandell), Susanne Neuhauser (Idealtours GmbH), Manfred Pletzer (Pletzer Gruppe), Martha Schultz (Schultz Gruppe), Wolfgang Sief (SIKO GmbH) und Andrea Speckbacher (Eurogast).

Forum Family Business 2018

In 2018 students also had the opportunity to meet leading entrepreneurs operating organizations within different sectors. In doing so, students were able to gain interesting insights into these organizations. Participating entrepreneurs: Claudia Berghofer (Adler Lacke), Mario Gerber (Gerber Hotels), Elisabeth Hauser (Hotel Stanglwirt), Christine Maier (Arnold Digitaldruck), Simon Meinschad (Holly Hygienehandel GmbH), Susanne Neuhauser (Idealtours GmbH), Manfred Pletzer (Pletzer Gruppe), Wolfgang Sief (SIKO GmbH), Andrea Speckbacher (Eurogast) und Gerhard Stocker (Stasto).

Forum Family Business 2017

The forum as an initiative of the Family Buiness Center already took place the second time. Several leading entrepreneurs were part of the lecture and anwerded questions asked by the students. The following family entrepreneurs participated in the forum: Thomas Auer (Auer Holzmanufaktur), Andrea Berghofer (Adler Lacke), Mario Gerber (Gerber Hotels), Elisabeth Hauser (Hotel Stanglwirt), Susanne Neuhauser (Idealtours GmbH), Wolfgang Sief (SIKO GmbH), Andrea Speckbacher (Eurogast), Harald Ultsch (Hotel Schwarzer Adler und Harrys Home Hotels) and Martin Wetscher (Wetscher GmbH).

Forum Family Business 2016

The first family business forum was organized in the academic year 2016. Students had the possibility to get in contact with domestic entrepreneurs. Participating entrepreneurs: Richard Hauser (Hotel Stangelwirt), Felicitas Kohler (Planlicht), Susanne Neuhauser (Idealtours GmbH), Lukas Scheiber (Hotel Edelweiß Obergurgl), Wolfgang Sief (Siko GmbH), Gerhard Stocker (Stasto) und Dr. Kai Konstantin Stoffel.

Business and practice labs

GIGGLE - The Experience Cloud for Hotels

The Start-up GIGGLE offers a cloud service for tourism provider to communicate and market holiday experiences. As a part of the Entrepreneurial Business Lab, students carried out a market analysis of the 4 and 5 star hotel industry in order to examine the effects of the CoVID-19 virus crisis on the industry and the opportunities for GIGGLE.


Positioning the Experts Group Übergabe (EGÜ) within the WKT

Students analysed the possible positioning of the Expercts Group Übergabe (EGÜ), which is a working group targeting the problems around the succession process, within the Wirtschaftskammer Tirol (WKT). Therefore, the students conducted a a SWOT analysis and interviews. Result of he Entrepreneurial Business Lab were recommendations for actions.


Use of a new firm property – Roncolina Company

The Roncolina Company purchased a large property in the area near Udine (Italy) without a concrete idea how to utilize the new property. A goup of four students collected qualitative as well as quantitative data in order to conduct a market analysis. Final outcomes of the project were the generation of potential ideas and the development of a concrete business plan.


Recruiting New Employees – Bernard Ingenieure ZT GmbH

Bernard Ingenieure, an international planning and consulting company headquartered in Hall/Tyrol, used the possibility of launching a practice project for optimizing the recruitment process of potential employees. Based on qualitative and quantitative data, a group of 4 master students developed concrete recommendations at the interface of HR marketing and recruiting.


Potential-/ market analysis for waste products - DAKA

DAKA is a notable domestic organization operating in the waste industry, which intends to produce completely new compost-products based on bio-waste. To ensure a successful product placement on the market, students of the Management Center Innsbruck (MCI) conducted a comprehensive market analysis by interviewing retailing partners as well as customers. Based on the projects´ findings, the management team now is developing a detailed marketing policy.


B2B online shop - ADLER Lacke

Another project dealt with the implementation of a new B2B online shop. Therefore, students of the study program Business & Management analyzed competing market participants and developed a sound concept for implementing the new online shop.


Social media strategy - PICKER

To foster the car dealership’s market position, students of the MCI developed an entirely new social media concept. Based on an extensive competition analysis, appropriate social media channels were identified to allow a more specific and well-targeted customer communication in the future.

Fitness trend analysis - INNFITNESS

The aim of this project was to determine new and innovative fitness trends out of the domains of technology, community building, fitness training and group fitness courses as well as to evaluate specific trends which would fit best for the fitness center.


Family Business Focus in Master programs

Entrepreneurship & Tourism
Major: Family Business Management & Business Planning with the following courses:

  • Family Business Management
  • Family Business Management / Entrepreneurship Case Study
  • Business Management / Entrepreneurship Case Studies

International Business & Management
Major: Family Business & Entrepreneurship with the following courses:

  • Entrepreneurship
  • Family Business & Integral Change
  • Entrepreneurial Business Lab


International Summer & Winter School
Major: Entrepreneurship in Family Firms

Here students will learn to

  • develop an understanding of the characteristics of family businesses and their dynamics and special issues
  • appreciate the dynamic interaction of family, ownership and business systems
  • understand the challenges of family businesses including the most important challenge succession planning
  • learn about governance mechanisms in family businesses

 For further information about the Summer & Winter Program click here.


ePortfolios are digital versions of portfolios, where students can document, reflect and archive their learning process. The value added of an ePortfolio is the advancement not only of professional competencies, but also the fostering of media and IT competencies and skills. Please find here ePortfolios of students on the topic of Family Business Management (in German only).


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