GIGGLE - The Experience Cloud for Hotels
The Start-up GIGGLE offers a cloud service for tourism provider to communicate and market holiday experiences. As a part of the Entrepreneurial Business Lab, students carried out a market analysis of the 4 and 5 star hotel industry in order to examine the effects of the CoVID-19 virus crisis on the industry and the opportunities for GIGGLE.
Positioning the Experts Group Übergabe (EGÜ) within the WKT
Students analysed the possible positioning of the Expercts Group Übergabe (EGÜ), which is a working group targeting the problems around the succession process, within the Wirtschaftskammer Tirol (WKT). Therefore, the students conducted a a SWOT analysis and interviews. Result of he Entrepreneurial Business Lab were recommendations for actions.
Use of a new firm property – Roncolina Company
The Roncolina Company purchased a large property in the area near Udine (Italy) without a concrete idea how to utilize the new property. A goup of four students collected qualitative as well as quantitative data in order to conduct a market analysis. Final outcomes of the project were the generation of potential ideas and the development of a concrete business plan.
Recruiting New Employees – Bernard Ingenieure ZT GmbH
Bernard Ingenieure, an international planning and consulting company headquartered in Hall/Tyrol, used the possibility of launching a practice project for optimizing the recruitment process of potential employees. Based on qualitative and quantitative data, a group of 4 master students developed concrete recommendations at the interface of HR marketing and recruiting.
Potential-/ market analysis for waste products - DAKA
DAKA is a notable domestic organization operating in the waste industry, which intends to produce completely new compost-products based on bio-waste. To ensure a successful product placement on the market, students of the Management Center Innsbruck (MCI) conducted a comprehensive market analysis by interviewing retailing partners as well as customers. Based on the projects´ findings, the management team now is developing a detailed marketing policy.
B2B online shop - ADLER Lacke
Another project dealt with the implementation of a new B2B online shop. Therefore, students of the study program Business & Management analyzed competing market participants and developed a sound concept for implementing the new online shop.
Social media strategy - PICKER
To foster the car dealership’s market position, students of the MCI developed an entirely new social media concept. Based on an extensive competition analysis, appropriate social media channels were identified to allow a more specific and well-targeted customer communication in the future.
Fitness trend analysis - INNFITNESS
The aim of this project was to determine new and innovative fitness trends out of the domains of technology, community building, fitness training and group fitness courses as well as to evaluate specific trends which would fit best for the fitness center.