The aim of the study is to illuminate the currently socially accepted role models at the top of family businesses, which influencing factors work and which challenges result from them. In family businesses, the two separate systems, family and business, are closely linked and in constant interaction. In this way, social change processes have a double impact and managers as well as potential successors are asked to adapt to the current change processes. Due to the increasing demand for equality between men and women as well as the demographic change, new challenges for family businesses are emerging.
In general, family businesses seem to better involve women in management positions resulting in the need for an appropriate division of work and family tasks for both, men and women. As the new requirments carry great uncertainties, current role models are missing.