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Ulysses | Partnermeeting

Today the first Ulysses partner meeting will take place online. The Erasmus + project deals with the planning of a family business case competition for international students. The representatives of the individual partner institutions use the day to discuss the first work results together and to plan the upcoming tasks.

A special focus was on the first planning of the case competition, which will be the first European family business case competition. Valerie Nickel from ZFU presents the analysis of the benchmark and clearly shows that the students will receive a unique opportunity.


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5 years anniversary | Family Business Center

We are looking forward to celebrating our own anniversary this year because the Family Business Center turns 5 years old.


In this context, we would like to thank everyone who has supported us over the past few years!


The following graphic gives an insight into our performance over the past 5 years.


5 Jahre Facts Figures ZFU EN


The research project was dedicated to the question: "How do entrepreneurial families deal with scandals?. In this context, the study showed the challenges, problems and consequences of a (public) scandal in family businesses. 

The aim of the study was to identify different handling types and patterns and then to evaluate the. The focus was on internal and external communication during and after the crisis or scandal.

The project was carried out with the support of the Equa Stiftung.


This research project examined the risk situation and risk awareness of family businesses in Tirol. The motivation for this project was that a lack of risk awareness can lead to a neglect of risk management, which in the medium term endangers the health of the companies.

With the help of a mixed-methods research process, the requirements for risk management in small and medium-sized family businesses were determined.

The project was financed by the Tiroler Wissenschaftsfonds.


The research project analyzed the values ​​and needs of the "early Generation Y" from Germany in relation to family-run hotel operations in order to derive long-term product and offer development. The focus was on determining which values ​influence ​the “early Generation Y” segment in travel decisions, which tourist offers it values ​​and which opportunities and risks family-run tourist businesses will have in this segment in the future.

The results show that Generation Y is a potential target group for tourist family hotels in Tyrol. The special features of a family business can also be used to further develop the offer.

The project was carried out in cooperation with the Tourismusforschungszentrum (TFZ) des Landes Tirol  of the State of Tirol. More detailed information about the project can be found here.


Due to the current legal provisions to prevent the spread of the COVID-19 virus and after evaluating the situation in Tyrol and in the DACH region, it is unfortunately not possible to hold the Family Business Future Summit DACH forum on April 22, 2020 in Innsbruck.

The event will be moved to spring 2021.

The new date will be announced soon.

We are sorry and kindly ask for your understanding.

Credits: MCI-Marketing

10th Conference of German-speaking Research Centers and Institutes for Family Businesses

This year the 10th conference of German-speaking research centers and institutes for family businesses took place at the WIFU - Witten Institute for Family Business from 02. to 03.03.2020. Anita Zehrer from the ZFU presented on the topic of values ​​and how entrepreneurial families deal with scandals. Gundula Glowka from the ZFU presented the research project Risk Management in Family Businesses.

Credits: MCI-ZFU

upperfuture day 2019

The upperfuture day took place on November 21, 2019 as a premiere of the new innovation day for tourism in the Upper Austria. The focus was on the people in the area of tourism and their perspectives in a time of societal and digital change. Anita Zehrer held a workshop on the topic of "Alternation of Generations in Family Businesses".

Credits: Tourismus Oberösterreich

G-Forum 2019

An exciting, scientific exchange took place in the framework of the G-Forum, which was held this year at the Vienna University of Economics and Business, on the subject of entrepreneurship, innovation and SMEs. The ZFU was represented by Anita Zehrer and Gundula Glowka, who contributed to the strategic positioning of family businesses and their ability to innovate.

Credits: MCI-ZFU

IFERA 2019

This year the IFERA Conference was hosted by the University of Bergamo, Italy, under the title "Feeding the fire of entrepreneurship: Theory and practice for the enterprising family". Anita Zehrer presented the Case Study "The Peak Hotel - The Challenge of Succession and Family Firm Continuity" for which she was nominated for the Best Paper Award.

Credits: MCI-ZFU

EIASM 2019

The 15th EIASM Workshop on Family Firm Management Research was organized in the End of May in Nantes, France. This year the focus was on Family Entrepreneurship and Society.

Anita Zehrer and Gundula Glowka from the ZFU presented the paper "CSR of family firms in tourism - the interaction behaviour between family firms and destination management organizations".

Credits: MCI-ZFU


The ISCONTOUR 2019, International Student Conference in Tourism Research, was hosted by the MCI Innsbruck in cooperation with the IMC FH Krems in the Middle of May. As a part of the event, Anita Zehrer of the Family Business Center talked about the topic "Family Firm - Backbone of the Tourism Economy". Full program is available here.

Credits: MCI-Marketing

Award | Tourissimus

The Family Business Center congratulates Annika Stärk winning with her Master Thesis "Familiness und Führungskompetenzen" the Tourissimus 2019 in the category tourist industry.

Credits: MCI-Marketing

Praktikerforum Tischler 2025

The Family Business Center organized in cooperation with Innovation.SME.Lab and Wirtschaftskammer Tirol the Praktikerforum Tischer 2025 in the beginning of April. As part of the event, the project Tischler 2025 was presented. Aim of the study was to identify challenges and influences for the cabinetmaker’s trade in Tirol in order to reveal strategies for exhausting future potentials.

Credits: MCI-Marketing

Family Business Forum 2019

The Family Business Center hosted for the fourth time the Family Business Forum. The students had the opportunity not only to gain theoretical knowledge but alsoto discuss with selected family business entrepreneurs.

The following family entrepreneurs participated in the forum: Claudia Berghofer (Adler Lacke), Andreas Duschl (Duschl Ingenieure), Elisabeth Hauser (Hotel Stanglwirt), Andreas Kapferer (Deloitte), Felicitas Kohler (Planlicht), Mario Morandell (Morandell), Susanne Neuhauser (Idealtours GmbH), Manfred Pletzer (Pletzer Gruppe), Martha Schultz (Schultz Gruppe), Wolfgang Sief (SIKO GmbH) and Andrea Speckbacher (Eurogast).

Credits: MCI-Marketing

CAUTHE Conference 2019

In the middle of February the 29th CAUTHE Conference was hosted in Cairns, Queensland.

This year, the conference’s topics focussed on "Sustainability of Tourism, Hospitality and Events in a Disruptive Digital Age".
With regard to the sustainable persistence of tourism businesses in Tirol, the ZFU presented the paper "Risk identification and risk perception of family tourism businesses in the Tirol", which analyses the risk perception of family businesses in tourism.

Credits: MCI-ZFU

Tiroler Wissenschaftsförderung

The Family Business Center is pleased that the Tiroler Wissenschaftsförderung supports two projects this year. The projects promoted are from Teresa Spiess dealing with Personnel Strategies and from Gundula Glowka analysing Risk-Management. The presentation took place on Friday, January 18th, 2019.

Credits: MCI-ZFU

Anita Zehrer
Prof. MMag. Dr. habil. Anita Zehrer Head of Family Business Center +43 512 2070 - 7100


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